Undefeated, Inc. (UNDFTD) was founded by friends Eddie Cruz and James Bond and started as a sneaker boutique. But over the years, Undefeated has become a well-recognized urban lifestyle brand combining elements of street culture with athletic themes and military inspirations. While promoting individual lifestyle and a confident attitude, Undefeated has quickly grown into a staple in the streetwear industry. As an internationally acclaimed label, Undefeated has collaborated with other global brands like Nike, Bathing Ape (BAPE), Converse, Puma, New Balance and Adidas adding to its ever growing legend.
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