Obey is inspired by the art and design of artist/designer Shepard Fairey. In 1989, Fairey created a sticker using an image of former pro wrestler Andre the Giant which later became the infamous Obey Giant logo and the beginning of a contemporary clothing and lifestyle "giant." The Obey slogan in the logo pays homage to the John Carpenter film, "They Live." The Obey Giant campaign encourages individuals to plaster public areas with wheat paste posters of the Obey logo to spread the propaganda, a true product of the "Do It Yourself" mentality of the skateboarding and punk rock countercultures.

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