New York native, Scott Sasso, established 10 Deep in 1995. Their motto, “forget everyone, and listen to yourself,” strongly emphasizes the brand’s identity of communicating the bold power of individuality. 10 Deep intends to reflect the ideals and ideas of youth street culture as an adolescent in New York City. 10 Deep’s is drive by the same personal strength and energy that is given off by the hip-hop, skate, punk, and graffiti subcultures. Their philosophy of the streetwear brand reflects the power that lies in the hands of an individual's 10 fingers – not in the approval one’s peers. 10 Deep has been around for more than a decade and remains in the streets and boutiques.
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